Toro has been the number one gas-powered lawn mower brand for as long as anyone can remember. Now they’re ready to reveal the all-new 60-Volt Battery Mower and need a fun way to show how easy they are to use. So easy in fact, it lets you find more time to do the things you love.
We also launched a commercial grade mower now available to consumers. Departing from their classic Toro red for something a little slicker. Black.
My Role: Creative Director/Art Director
CCO/Writer: Grant Smith
For Masterbuilt®, we launched the new Gravity Series in the face of entrenched legacy players.
We infiltrated grilling culture with a bold new voice and delicious new presence. De-positioning the default brands by painting them as yester-tech in comparison to our enlightened offering.
My Role: Executive Creative Director
ACD/Art Director: Melisse Treptow
Writer: Ryan Strode
Rebrand and launch campaign for a music industry icon.
My Role: Creative Director/Logo Design
Art Director/Designer/Web Designer: Shannon Yurick
Writer: China Levy
What if the most powerful thing in the world was a question?
What if every discovery, every invention, theory and innovation, every great idea, began by asking, “What if?”
Because the true power of asking a question
is in believing that there is an answer.
All we need to do is find it.
My Role: Creative Director
ACD Writer: Vince Koci
ACD Art Director: Meky Wong
Art Director: Shannon Yurick
The brand needed to become more visible to those they serve, but increasing trust and preference is difficult when nobody thinks about your product. After all, you can’t see energy.
Our concept needed a human element to help people relate to the brand on an emotional level. What if energy was delivered in a box? And what if it was brought to your door by a smiling, familiar face? The answer to these questions formed the foundation of the “Always Delivering” campaign.
My Role: Creative Director/Art Director
Writer: Paul Brink
Writer: Vince Koci
Comcast Spotlight provides TV and digital video advertising solutions for businesses. We created “The Finders” campaign, built around the simple, compelling notion that Comcast Spotlight can find your audience more effectively and with higher-quality content than anyone else.
My Role: Creative Director/Art Director
Writer: Vince Koci
Lenovo came to us for help supporting the launch of the “world’s first Tango smartphone.” Tango technology from Google and innovative camera technology from Lenovo provided a range of new augmented reality functionality in an affordable smartphone. The goal with the launch was to capture early movers and own the phablet category.
We established a promise: “Made right. Here.” It would encompass the brewery’s greatest strengths—a thoughtful approach to brewing, and a respect and understanding for local culture. We crafted a bold and inviting look and feel inspired by Excelsior’s lake-life atmosphere. Efficient, engaging tactics would tell the story of the beer and the brand.
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